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Kronos Hair Care Turns Back Time

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By: Jamie Matusow

Editor-in-Chief

Kronos, the first personal care line to introduce the delivery system, t-sfere technology, was developed to give men and women of all ages the texture, strength and shine of youthful hair. The packaging goal “was to combine industrial chic with a timeless and clean aesthetic,” explains creative director, Carla Horwitz. “As Kronos means time in Greek, the look of the line needed to be timeless.” The inspiration was fine liquor bottles. The actuators and pumps are either chrome or translucent to enhance the simple, clean look. Labels with shiny foils and a large K logo provide added personality. As the line is a hybrid of beauty and technology, the scientific theme runs through the names, bottles and graphics. Each product has its own color and symbol to represent the different families within Kronos ($25-$105).

More information: www.kronoshair.com

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